A one-hour drive into the mountains of Barcelona’s backland, rural La Llacuna seems an unlikely place to discover luxury. This tiny spot –a locality with less than 900 inhabitants– remains the well-kept secret of some of Europe’s grandest fashion houses. La Llacuna made it onto the international fashion map thanks to its only factory: a knitwear atelier run by the Puig Romeu family. Small-town producers of knitted garments since the eighties, the Puig Romeu grew their factory into an innovative global player. The turning point was the family’s unexpected encounter with Japanese craftsmanship. Driven by their passion for Japan’s textiles, the family business evolved into a one-of-a-kind manufacturer by combining Catalan and Japanese knitting traditions. The merging of western and eastern techniques resulted in surprising and 'unheard of' materials.

Josep Puig Romeu, the youngest member of the family, connects his family’s manufacturing heritage with his own delicate and experimental aesthetics. Surrounded and supported by like-minded creatives, Josep founded his own designer label BIELO, named after the estate where it originated. The eponymous brand blends the designers’ refreshing look on fashion with the Puig Romeu’s profound knowledge of high quality fabrics. The result is a modern and refined collection featuring variations on traditional cuts and a wide variety of textures. BIELO offers a luxurious core wardrobe for contemporary audiences; timeless essentials and statement pieces in playful colors, always well-crafted and going beyond the prevailing codes.

Since its creation in 2015, BIELO has made a name for its subtly subversive aesthetic. Blending strength with sensuality, BIELO’s style fuses texture and tone to create a wardrobe designed for contemporary men and women. Embodying the spirit of Catalonia, BIELO journeys to the designer’s home to capture the essence of high-quality knitwear. Combining effortless styling with a surrealist edge, BIELO’s collections are a feast of bold shapes, sumptuous textures and playfully irreverent details. 

The impeccable synthesis of tradition and innovation results in a refreshing aesthetic of modern classicism. The distinctive elegance of BIELO’s garments reveals their luxury; their strength is in the disruptive details. Blending vintage-inspired hues with contemporary aesthetics, the beauty of BIELO is its versatility, injecting every wardrobe with an escapist mood. Polished and elegant yet cool and individual, BIELO offers off-base staples while always upholding its heritage of premium quality and experimental craftsmanship.

BIELO understands the understated power of sophisticated clothes. Having spent over three decades perfecting craftsmanship into a subtle display of timeless elegance, Bielo aims to create an easy-to wear repertoire of the cultural landscape, powerful essentials of their times, effortless chic you want to cherish forever.